Social Media Marketing: Learn to Engage Your Customers Without the Pressure to Buy

PWhen we hear the word marketing, we often think of expensive ad campaigns consisting of targeted messages and in-your-face sales ploys. While this is normally true for most marketing campaigns, one area where the opposite is true is the world of social marketing./PPThe recent boom of online social interaction has opened the doors to incredible opportunities for companies to brand themselves in a positive light with the customers they are trying to reach. Companies can now become active participants in discussions that customers are having about their products or services in real time and for the world to see./PPWhy is this so important? Successful business owners know that the key to business growth is establishing brand loyalty. If a customer repeatedly buys your products or uses your services, and has a positive experience while doing so, the higher the chance that they will recommend your business to a friend or client. When customers are happy, they will want to talk about it. These days, those conversations are happening online and as a business owner you need to be a part of it every step of the way./PPIf you think about any conversation you have, whether its online, on the phone or in person the same always holds true: the conversation can only sustain itself if both parties are fully engaged with one another. There is where you come in. Your role as a business owner is to continually stoke the conversation. Come up with topics that you know your customers care about and start talking. Ask your customers for advice, feedback or even new ideas for new products. If customers feel that they are being heard and their needs are being addressed, they will stand by you even when your make mistakes -for the most part./PPOne thing that marketers should try to limit is using social networks to directly advertise or promote their products. Keep the majority of your social interactions innocent in nature. Spoiling the conversations with deals or specials is a quick way for customers to ignore you or question your motives. Customers know you are a business and you must advertise, but this is not the time and place. If you choose to engage, keep it light, keep it relevant and most of all, keep it honest./PPSo get out there, find out where and how people are taking about you and join in on the conversation. Create a blog on your website so customers can easily start talking about you and sharing their opinions. Search for blogs that are specific to your vertical and chime in. After all, humans are inherently social. We all want to be heard, especially by someone who is willing to listen. Be the listener, and I can assure you it will pay dividends in the end!/P pa href=”http://www.miamiredimage.com” target=”_blank”Marketing services /a/p

2 Responses to “Social Media Marketing: Learn to Engage Your Customers Without the Pressure to Buy”

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