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PWhen we hear the word marketing, we often think of expensive ad campaigns consisting of targeted messages and in-your-face sales ploys. While this is normally true for most marketing campaigns, one area where the opposite is true is the world of social marketing./PPThe recent boom of online social interaction has opened the doors to incredible [...]

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PThe British Member of Parliament, Diane Abbott, was in hot water for her comments on Twitter recently which many people deemed to be racist. After several hours of criticism against her, the offensive Tweet was removed and Ms Abbott made a public apology. It was yet another example of the so-called “power of social media”. [...]

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